Most hospitals or specialty centers have some form of printed publication they send to patients, employees and other members of the communities they serve.
Most hospitals or specialty centers have some form of printed publication they send to patients, employees and other members of the communities they serve. Trouble is it is very time consuming and expensive to find out if it is working, not to mention how expensive it is to produce and distribute.
Here are 4 reasons to consider using an email newsletter, or e-newsletter, as part of your internal or external marketing:
Consider an e-newsletter as an extension of your online presence. An E-newsletter is digital, which means linking your reader to information on your website or online community page is only a click away, whereas including a link in a printed publication will seldom be used.
E-newsletters are quicker and lower cost than a printed newsletter. Without the cost for printing-and-mailing e-newsletters you can more precisely target your messages to specific groups. Cancer patients are not generally interested in your diabetes program, so separate the two into two e-newsletters.
E-newsletters are dynamic and flexible. You can include links to useful content, videos or attachments that provide information and motivation that benefits the reader.
E-newsletters offer real-time tracking. It’s hard to know if anyone is reading your printed newsletter. Email distribution services let you know who opened, who didn’t, who opts-in or opts-out and corrects the mailing list in an ongoing manner. This information is immediate and useful for tracking effectiveness and response.