With the drive for hospitals and specialty centers to move toward a patient-centered health focus based on integrated care comes the challenge of creating integrated communications to support that effort.
As described by Dr. George Rust, co-director of the NCPC at Morehouse School of Medicine, integrated care combines three critical elements:
• Clinical care
• Community engagement, and
• Data collection and analysis to drive improvement
Here's 5 ways to build the community engagement component of the 3-element care model:
1. Target content to disease/condition-specific communities. You'll get better engagement if you build separate communities for your diabetes, MS or cancer patients
2. Set your content objectives to extending the clinic visit by supporting patients with information needed to help them stay on track with their treatment or maintenance regimens
3. Provide motivational and inspirational content that helps them cope with their conditions and therapies.
4. Integrate patient support events, such as health classes, or your organization’s participation in the MS Walk into your e-newsletter to MS center patients to spur social media posts that link back to your MS center blog.
5. Integrate communication channels so that your e-newsletter drives people to your blog, which in turn generates comments and social media posts, which in turn link back to your blog.
For more information on how to make your content connect with your patients, contact us at firstname.lastname@example.org or 206 499 3479