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By sending a regular eNewsletter with links to your blog you can not only drive traffic to your blog, but you can also see what topics are of greatest interest. Using the reporting capability of your email vendor, you know exactly which articles generated the most click-throughs.
Couple that information with Google Analytics or some other digital analytics product to quickly gauge reader behavior after opening the eNewsletter; i.e. where do they land on the blog site, what other articles did they read, where did they leave, how much time did they spend?
Integrating an eNewsletter into your content mix closes the loop with your audience through regular communication that stimulates social media sharing and connection.
For more information on how to make your content connect with your patients, contact us at firstname.lastname@example.org or 206 499 3479